Kategoria: Herkut (Page 12 of 45)

Typically a research project leads to customer insights, which leads to a segmentation, which leads to actions based on those segments. So when creating a social application for these segments, you need to ask: which strategies apply to which customers?

Familiar faces with a lot to say. :-)

Henri Weijo has just completed his master’s thesis on branding called ”A concept analysis on modern branding – defining key concepts in mind-share, emotional, viral, and cultural branding”. Apparently it’s a must read for all brand managers.

Universal Design: The process of imbedding choice for all people in the things we design.

”Each discipline can only go so far with the constraints they work under, and we have to watch each other’s backs and cover for the flaws of each other. Users don’t care whose fault it is that a product works poorly, only that it works poorly.”

All together now!

The biggest change: user profiles on the service will evolve from a single, flat and often cluttered page into four tabbed sub-pages dubbed feed, info, photos and applications.

Edelleen ajankohtainen.

”If you look at how most consultant talk, you’d think they hated English, had a personal vendetta against it, as they seem to take such pride in burying clear thinking under layers of vacuous, disingenuous jargon.”

If you don’t have the resources of a large UX team, undertake small, tactical, iterative user research activities throughout the course of the project.

The original web developer’s resource has returned. Webmonkey has been completely redesigned, and they’re ready to rock once more.

”In many ways, the megacommunity model is the first attempt to propose that we really need to think in terms of more complex organizational forms than we are used to, in order to gain traction on problems that are more complex than we are used to.”

In many instances, you need to communicate to your user some aspect of time, such as remaining time or estimated completion time. How you express time in UI can determine how your user experiences and perceives your solution.

”What does an ’educated’ person look like in the 21st century? Are traditional literacy skills enough? Having a clear focus as to what it means to be ’digitally literate’ would enable schools to synthesise the traditional and the new more effectively.”

Brainstorming rules apply even in the virtual space. Some good tips on how it can be done.

Marketing planner’s thoughts on user experience design and user-centred approach. Hilarious.

10 tips for business professionals who want to experience the many delights of Facebook without making a fool of themselves. Spend some time to get to know how it works and what is acceptable behaviour (for business professionals) and what is not.

Somebody should write someting similar for Finnish people as well.

”Imagine that you spent thousands of dollars to design a website. Thousands more to develop it. And still thousands more to promote it. Then imagine that when people actually visited, one-third left because the writing was so bad.”

Part one of an article presenting a number of ways to implement powerful prototyping methods on-the-cheap. But how about easy?

”Toss your Power Point.” This is great!

”If we introduce editorial skills into every project at the scoping stage, we can achieve better final products and avoid the typical and unnecessary delays around content delivery.”

This wiki aims to be the ”authoritative resource for all things related to the art and science of mobile user interface design”.

Research has revealed that users in PC-centric cultures and geographies who readily have access to PCs, commonly prefer to use their PCs at home or work to meet their Internet needs over a mobile device. Mobile markets need to answer this challenge.

The perception that design can enable one’s abilities and participation in society is something relatively new from a consumer perspective. In a global economy driven by technology, the pace of life is making usability more important.

For a long time marketing has been about making yourself seen and heard. In the future customers will have all the power and they will not tolerate distractive behavior, so companies have to find new ways to focus their marketing efforts.

The new interfaces are winning people over because they are based on usage patterns instead of choices. The key thing about new UIs is that they are contextual – presenting the user with minimal components and then changing in reaction to user gestures.

Women are three times more likely to share personal stories with a friend than men. Ask any woman how she found her hairdresser, doctor, or favorite wine, and she is likely to tell you that it was from a friend.

Pages are all about the music. 40% of the top 25 are bands. But then there is also Nutella.

The Usage Lifecycle describes how far a person has progressed in using your web application, helping to identify the hurdles someone needs to overcome to become regular, passionate users.

”So the overall value of the usage lifecycle is to really dig into the steps it takes for someone to become a passionate user of your software. The important thing to remember is that people don’t become passionate overnight or without cause.”

What little we know is that our sources of trusted wisdom are eroding fast. Nowadays, we seem to put greater faith in the wisdom of crowds. In doing so, we prize the confidence of our peers above that of experts.

How to run focus groups on Twitter.

What if you could control everything in your home with a little handheld gadget?

”Maybe I should just tell people that, depending on the situation, an e-mail conversation will likely be a much easier, accurate way for me to communicate.”

Two tricks: don’t let any space go unused, and wrap your clothes in bundles.