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Herkut 1.11.2008

1.11.2008 / Marjut
  • Wired: Scott Brown on Facebook Friendonomics
    "It has been argued that this Infinite Friendspace is an unalloyed good. But while this plays nicely into our sentimental ideal of lifelong friendship, it's having at least three catastrophic effects. First, it encourages hoarding. We squirrel away Friends the way our grandparents used to save nickels – obsessively, desperately, as if we'll run out of them some day. (Of course, they lived through the Depression. And we lived through – what, exactly? Middle school? 90210? The Electric Slide?) Humans are natural pack rats, and given the chance we'll stockpile anything of nominal value. Friends are the currency of the socially networked world; therefore, it follows that more equals better."
    (tags: web2.0 socialnetworking social-networking facebook humor psychology relationships networking friendship)
  • SKMurphy: Non-Customers Are Where Important Changes Often Start
    There is a risk of complacency for start-ups (and even larger firms) who have achieved a level of security in their first niche. Markets change, consumer needs change, and you need to continue to explore opportunities to sell your offering to new customers – non-customers – even though it’s a much harder sales process than a renewal, upgrade, or follow on sale to an existing customer.
    (tags: business user-group niche startup consumer markets)
  • Search engine land: The Secret Influence of Search Behavior
    By making more information available online, our habits are changing. We’re teaching one another new tricks and evolving together. We’re sharing more stories by way of social networking. We’re learning new ways for doing the same old things. We’re willing to be talked into most anything, especially if we read it on the web, in an email from a friend or click a search engine result that looks credible.
    (tags: SEO psychology social-networking search)
  • BBC NEWS: Bosses 'should embrace Facebook'
    Banning Facebook and the like goes against the grain of how people want to interact. Often people are friends with colleagues through these networks and it is how some develop their relationships. Using technology to build closer links with ex-employees and potential customers could also boost productivity, innovation and create a more democratic working environment.
    (tags: web2.0 socialnetworking socialmedia business facebook networking career productivity collaboration enterprise2.0)
  • UIE: Failure Is Not an Option — It's a Requirement
    When we succeed, we usually know we've succeeded, but we can't pinpoint why. Which step or element was the key to our success? It's very hard to learn from success. Especially the how-do-we-do-that-again lessons that are essential to long-term growth. Failure helps us hone our skills much better than success. When we fail — and take the time to learn from our failures — we discover what we need to improve. As the saying goes, the largest room in the world is the room for improvement.
    (tags: business design success failure process culture management innovation)
  • The Stranger: On Facebook, Everyone's a Hussein
    Obama fans are striking back at all the chatter about his middle name by changing their online identities.
    (tags: facebook obama social-networking)

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