Typically a research project leads to customer insights, which leads to a segmentation, which leads to actions based on those segments. So when creating a social application for these segments, you need to ask: which strategies apply to which customers?

Familiar faces with a lot to say. :-)

Henri Weijo has just completed his master’s thesis on branding called “A concept analysis on modern branding – defining key concepts in mind-share, emotional, viral, and cultural branding”. Apparently it’s a must read for all brand managers.

Universal Design: The process of imbedding choice for all people in the things we design.