This wiki aims to be the “authoritative resource for all things related to the art and science of mobile user interface design”.

Research has revealed that users in PC-centric cultures and geographies who readily have access to PCs, commonly prefer to use their PCs at home or work to meet their Internet needs over a mobile device. Mobile markets need to answer this challenge.

The perception that design can enable one’s abilities and participation in society is something relatively new from a consumer perspective. In a global economy driven by technology, the pace of life is making usability more important.

For a long time marketing has been about making yourself seen and heard. In the future customers will have all the power and they will not tolerate distractive behavior, so companies have to find new ways to focus their marketing efforts.

The new interfaces are winning people over because they are based on usage patterns instead of choices. The key thing about new UIs is that they are contextual – presenting the user with minimal components and then changing in reaction to user gestures.

Women are three times more likely to share personal stories with a friend than men. Ask any woman how she found her hairdresser, doctor, or favorite wine, and she is likely to tell you that it was from a friend.

Pages are all about the music. 40% of the top 25 are bands. But then there is also Nutella.

The Usage Lifecycle describes how far a person has progressed in using your web application, helping to identify the hurdles someone needs to overcome to become regular, passionate users.

“So the overall value of the usage lifecycle is to really dig into the steps it takes for someone to become a passionate user of your software. The important thing to remember is that people don’t become passionate overnight or without cause.”

What little we know is that our sources of trusted wisdom are eroding fast. Nowadays, we seem to put greater faith in the wisdom of crowds. In doing so, we prize the confidence of our peers above that of experts.