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"We need to support, defend, and promote our artisans or artists, and we need to eliminate the assholes from our organizations."
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Redesigns confuse users, and confused users don't spend money. Your current customers have invested so much effort in learning to work around your site's shortcomings that a new interface stops them in their tracks. Even the most humane and usable UI refresh takes acclimation – and that may cost your site conversions and revenue in the meantime. However, it seems as if the bigger danger lies in allowing your site's information architecture to become ossified. Eventually, new UI paradigms will offer your younger competitors an avenue for feature differentiation.
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Ethnography may differ from what is traditionally regarded as 'normal' ressearch, but it is far from the dark art that it is sometimes perceived as. Indeed, it's high time to dispel some of the myths that have sprung up around ethnography so that organisations can understand its true nature. The first myth to dispel is that ethnography is not a method; it is a research approach that uses a wide selection of methods.
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In this report, the process of defining unique experiences together with users is referred to as user-driven innovation. User-driven innovation encompasses both an understanding of true user needs and a systematic involvement of users in the innovation process. The report explains a number of market forces and academic underpinnings, and presents an overview of the context regarding user-driven innovation in each of the five Nordic countries. The report also presents concrete examples of how companies employ user-driven innovation processes.
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Everyone misses the point. Simplicity is not the goal. We do not wish to give up the power and flexibility of our technologies. The garage door opener may be simple, but it hardly does anything. If my cellphone only had one button it certainly would be simple, but, umm, all I could do would be to turn it on or off: I wouldn’t be able to make a phone call. Is the piano too complex because it has 88 keys and three pedals? Should we simplify it? Surely no piece of music uses all of those keys. The cry for simplicity misses the point.
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"Hi, my name is Chris Campbell and I have a color vision deficiency. While there are a number of simulators and plugins that can help you 'visualize' what a color deficient person might be seeing, I honestly don’t recommend spending a lot of time with them. Instead, I’d like to propose just a few simple guidelines along with plenty of examples to help you effectively ensure that a good percentage of your audience won’t misinterpret your message."
